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Box bets on Android in business with new update, gives all users 50GB storage free

24 Feb

Cloud storage powerhouse Box has updated its Android app with tons of new features. And to celebrate, the company is giving away 50GB of free storage to any Android user who logs in during the next 30 days.

There has been a lot of  movement in the cloud-storage space in the past six months, so Box’s effort to bulk up in mobile aren’t surprising. Apple recently announced it would directly integrate its consumer cloud solution iCloud with its upcoming Mountain Lion Mac OS. Microsoft is also on its way to making its SkyDrive product available everywhere as well as integrating it with Windows 8. Google may also enter the fray with its own Drive cloud-storage service in the next few months. And of course, you’ve got big players like Dropbox, SugarSync, and Amazon Cloud Drive that continue to innovate, too.

Box’s new Android update brings the company full speed into the present with an overhauled user interface, new features, and compatibility with Ice Cream Sandwich, the latest version of the Android OS. The company actually worked with Google to help redesign the user interface with Ice Cream Sandwich in mind, which even users who have an older version of Android will benefit from. New features include the ability to comment on files, add teammates to individual folders, and batch uploads for uploading multiple files at once.

Those concerned about Android fragmentation need not worry too much, as Box supports most older versions of Android. “What’s great is that Box is not a super intensive application,” Box VP of Platform Matthew Self told VentureBeat. “The experience is fairly consistent across all Android devices.”

Box will also be adding support for four languages — French, Italian, German, and Spanish — to the Android app, which ties to Box’s growing international presence. Self told me that 40 percent of the company’s users are now outside of the U.S. and 20 percent of the company’s revenues are generated from international markets.

On top of giving away 50GB of free storage for life for those who login from Android devices, Box will also be giving away 20 Samsung Android tablets to a single company that can compellingly explain how it plans to use Box to improve its daily routines. Two runners-up for the contest will win a Samsung Galaxy Tab.

The new Box Android app is available today in the Android Market, and will soon be available in the Amazon Appstore, Barnes & Noble Nook Store, LG World, and the Verizon Store.

7 Reasons to Rethink Your Blogging Strategy: New Research

24 Feb

 

By
Published Feb  24, 2012

 

Is your business working with bloggers?

Do you blog?

This article examines new research that shows blogging is here to stay.

Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years.

Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse).

Number of Blogs Grows

blogs according to technorati

14 million blogs were added since July 2011 (as of 12/2/2011).

 

If people are adding nearly 3 million blogs per month, surely this is a tool worth understanding and maximizing. That is the conclusion Technorati reached in their 2011 State of the Blogosphere Report.

In this report, bloggers fall into one of five categories:

  1. Hobbyist—Someone who blogs for fun and doesn’t report any income from blogging (this represents 60% of the study).
  2. Professional Part-time—These people typically blog to supplement their income and blog about personal musings or technology (approximately 9% of respondents).
  3. Professional Fulltime—These individuals make their living by blogging, but typically work freelance (approximately 9% of respondents).
  4. Corporate—Corporate bloggers blog full-time as part of their job or are contracted to blog full-time for a company (8% of respondents).
  5. Entrepreneur—Entrepreneurs blog for a company or organization they own (13% of respondents).

***Please note that Technorati’s data is heavily skewed by the presence of 60% hobbyist bloggers—people who blog as a way to express themselves or influence their community, but don’t seek to make money. I will focus on results from the 40% of bloggers who have a business objective with their blogging.

#1: Bloggers are young, educated and experienced

Bloggers come from all over the world and span the age range. But with that diversity come some commonalities worth noting. (Go here to see all the statistical comparisons made by Technorati.)

Nearly 60% of bloggers are between the ages of 25 and 44.

age

Most business bloggers are ages 25-44, but nearly 50% of entrepreneurs are over 45.

Most bloggers are highly educated, with almost 30% having college degrees and an additional 50% who have started or completed a graduate degree.

blogging education

Bloggers are highly educated.

Most bloggers have been blogging for at least 2 years.

blogging experience

A vast majority of bloggers has at least 2 years of blogging experience, with a significant 20% carrying 6 years or more experience.

The average number of blogs managed by each respondent is three, up from two in 2010.

number of blogs

Business bloggers now manage three blogs on average.

40% of bloggers spend more than 3 hours a week working on their blog.

time spent blogging

60% of entrepreneurs spend 1 to 5 hours blogging weekly.

A majority of bloggers updates their blog at least two to three times per week.

frequency of updates

Over 50% of bloggers post at least two to three times per week.

Key Takeaways:

  1. Most business bloggers post at least two to three times per week. If you’re not posting that often, you’re missing out on some great search engine optimization value. Read this article on the importance of this;
  2. A majority of bloggers have been at this for at least 2 years.

So, if you haven’t started, why not start now? See this article by Marcus Sheridan for some reasons to get started.

#2: Bloggers help brands

Technorati found that a surprising one-third of bloggers have work experience in traditional media as journalists and in other capacities. They also found that consumers are increasingly putting their trust in blogs versus traditional media.

This reflects a major shift in marketing for brands of all sizes. Brands must become friendly with bloggers. If 40% of all blogs are business-oriented, that means there are around 72 million business blogs. Many of these represent an opportunity for you to foster mutually beneficial relationships with bloggers.

Not convinced? Check this out: 65% of bloggers follow brands on social media and most bloggers write regularly about the brands they follow.

following brands

A significant majority of bloggers uses social media to follow brands.

frequency brands followed

A vast majority of bloggers blogs regularly about the brands they follow.